Visibility and recommendation
How many answers mention you, and in how many you are put forward as an option. Being named and being recommended are not the same, so we keep them apart.
GEO · Generative Engine Optimization
EntityReady measures what ChatGPT, Perplexity and Gemini answer when someone asks about your market: whether they name you, whether they recommend you, in what position, and who they recommend instead. Then it tells you what to change.
For brands that want to be named, and for agencies that manage several.
Harbour Auto Repair · last 28 days
Who shows up instead
“…for a mid-sized garage, AutoGest is usually recommended for its built-in invoicing…”gpt-4.1 with web search · answer stored on 14 Sept
A search engine gave you ten links. An AI assistant gives one answer and names two or three brands. If you are not in that sentence, for that customer you do not exist.
How it works
Your website, your products, your markets and the competitors you are compared with. That is how every brand is recognised in the answers.
The ones someone asks when they start looking, when they compare, and when they are about to decide. Drafted from your site and reviewed by hand: nothing is measured until it is approved.
ChatGPT, Perplexity and Gemini. We store every answer exactly as returned, with its sources, and detect which brands it names, in what order, and whether it recommends them.
A one-page report and a list of actions: where your competitors appear and you do not, which sources the AI cites, and what content is missing.
What you measure
How many answers mention you, and in how many you are put forward as an option. Being named and being recommended are not the same, so we keep them apart.
How much you are talked about compared with your competitors, and whether you come first or last in the list.
Which pages the AI relies on to answer about your market: yours, your competitors', or third parties'. That is where the work is.
Open any number and read the exact answer that produced it, with your brand and your rivals highlighted where they appear.
Every percentage shows how many answers it was measured on, and its margin. When there are too few, it says so. We would rather say "not yet" than show a pretty number.
We measure the models through their APIs and name them in every report. We do not sell "what ChatGPT shows" when we measured something else.
For agencies
EntityReady is built for agencies with several clients: each client in its own space, your team with its own permissions, and a one-page report carrying your agency's logo, shared through a link, with no account for your client to create.
“The dashboard is what you use. The report is what your client reads. That is why the report says where every number comes from.”
If you would rather we did it
Where you appear today against your rivals, when the AI ignores you, when it says something false about you, and when it recommends a competitor even though you are the better fit.
Make machines understand who you are without ambiguity: structured data (JSON-LD), consistent information everywhere, and your brand tied to what you actually do.
Work on the pages, forums and media the AI draws from, on the specific opportunities the audit found, with follow-up to check that something moved.
FAQ
Generative Engine Optimization: getting AI assistants such as ChatGPT, Perplexity or Gemini to mention and recommend you when someone asks about your market. It is to AI assistants what SEO is to search engines.
OpenAI's models with web search, Perplexity (Sonar) and Google Gemini with grounding, through their APIs. Every report names the exact model measured.
Very close, not identical. The consumer app adds its own layers, such as history, memory or location. We say so plainly instead of implying otherwise.
The first snapshot takes a day. Trends need two to four weeks of daily measurements. Improving visibility depends on work on the sources and usually takes months; what you get from day one is knowing where you stand and what to move.
We are opening the platform to a small group of agencies and brands. Write to us and we will tell you the terms.
Tell us about your brand or agency and your main competitors. We will reply with a first snapshot of where you stand.
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